We help outside-the-box children & families
If you’re the parent of a child with Autism, ADHD, or other learning difference, you know how much the right school matters... and how hard it is to find that.
As the mom of a child with special needs, I get it. After trying 6 schools in 2 years, we finally found one that fit. My child's problem behaviors disappeared, he made his first friends, and he kept up in a general education class with 18 other kids.
Finding a school that truly partnered with us to raise our son has changed the trajectory of his life.


Turn potential into possibilities
Through parent coaching, we'll help you research and apply to the very best schools, extracurriculars, and camps for your child step-by-step. And through our free SF public elementary school database, you can empower yourself to find the very best programs where your child will thrive.

Meet Estelle
When my son was diagnosed with a special need, I made the difficult decision to leave my corporate career to focus on his well-being. Through this journey, I discovered that the right teachers and parenting strategies could help him thrive beyond the expectations of his diagnosis.
Before dedicating myself to my son full-time, I spent eight years at LinkedIn helping people find meaningful careers, earned my MBA from Wharton, and coached business students toward their vocational goals.
Now, I’m channeling that passion and experience into Hopeward—empowering parents with the insights & coaching they need to unlock their children's potential.
Guided School Search (hourly)
Best for: Parents who want expert input on specific steps, but prefer to do most of the legwork themselves.
Get support for:
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Generating a personalized list of schools near you.
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Researching schools online via their website, Niche, Great Schools & more.
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Collecting honest & current parent feedback on your high priority schools.
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Prioritizing schools based on your personal values and criteria, as well as outside data.
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Project managing & reviewing school applications so everything is done excellently and on time.
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Guidance on school offer negotiations and decisions.
Price: Hourly
Complete School Package
Best for: Parents who want a full-service, data-driven approach to finding the best-fitting school for their child.
Includes everything in School Search Support package, for a personalized list of schools near you. We collaborate with you on the creation of the school list. Package starts at 25 schools, and can be scaled up or down based on the number of schools.
Price: Flat annual fee
Full Growth Package
Best for: Parents who want a full-service, data-driven approach to help their child thrive in all areas – including school, therapies, extracurricular enrichment, and summer camp.
Includes everything in Complete School Package, plus:
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Therapies: We help you research and apply to up to 25 therapies that are covered by your insurance or government grants (e.g. pediatric occupational, speech, physical, applied behavioral analysis therapies, and more)
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Extracurriculars: We help you research & apply to up to 25 extracurricular programs and/or classes (e.g. sports, arts, STEM, social clubs, therapies).
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Camps: We help you research and apply to up to 25 break & summer camps aligned with your work schedule and your child's needs.
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Coaching on a holistic growth strategy to help your child thrive in each environment they get to be part of.
Price: Flat annual fee